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Discovered! Holes in Red Bull’s Wings

An open letter to Red Bull with 21 positive campaigns to improve our environment

Caro Kocel
4 min readMay 16, 2021

Having recently filled 12 large bin bags from ninja litter-picking a 3km footpath, I was struck by how few energy-drink drinkers had enough energy to throw their litter in the bin. Included in this open letter are 21 positive campaigns Red Bull can do to demonstrate their commitment to the beautiful environment we call home.

Image: author’s own

Dear the Red Bull,

I am writing to you because it appears some of your wings have holes in them, through which Red Bull cans are falling from the sky and being scattered across the great outdoors.

The athletes of various sports you support — cliff divers, BMXers, sprinters, taekwondo, and wakeboarders — did not get where they are through a lack of self-respect. Their great stories demonstrate hard work, drive for excellence and a motivation to make the world a better place. Yet as I have litter-picked around my community, the quantity of Red Bull cans is remarkable. This suggests that many Red Bull drinkers lack the self-respect to believe they deserve to live surrounded by beauty. Alternatively, their wings are faulty.

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Caro Kocel
Caro Kocel

Written by Caro Kocel

Nature-loving life-learning hula-hooping sunshine fish: UK, France, Japan, Micronesia.

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